You are to select an existing hospitality business . This business will be used for

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You are to select an existing hospitality business. This business will be used for all assessments in this subject. Choose a business you are familiar with, it could be where you work or a business you would like to work for. Once you have decided on a business please confirm your selection with your lecturer. Research tasks: 1 . 1 What are the core activities of the business ? 1 . 2 What is the current customer base ? 1 . 3 Explain the current business values and current business direction 1 . 4 Outline the current resources available including people , technology and physical assets 1 . 5 Explain the current marketing strategies being executed by the business and assess its effectiveness . Examine how it could be measured by the business . 1 . 6 Investigate previous marketing strategies and comment on the effectiveness 1 . 7 Conduct a SWOT and Competitor analysis 1 . 8 Conduct a PEST analysis