You are to work as a team to develop a Marketing Plan for the Freedom Watch to present to members of the Board of Directors of General Clock Inc. Specifically, you are to develop a formal document (300 pts) representing the Go to Market Plan for Freedom Watch and an associated presentation (100 pts) which your team will present during class. Appendix A in your book provides an example Marketing Plan for Blue Sky Clothing. Use it as a reference. Your plan should have the following sections: Executive Summary Company Description - Observation o Mission Statement o Goals o Core Competencies Marketing Environment - Observation o Competitive Analysis / Situation Analysis Target Market - Recommendation Marketing Mix - Recommendation o Product, Pricing, Promotion, and Distribution Budget, Schedule, and Monitoring - Recommendation Observations are to be information gleaned from the reference material and restated as environmental information. Recommendations are to be team decisions with rationale/justification. Each team will have 30 minutes to present their plan to the Board