Question: You are training for your first full marathon and need a new pair of running shoes. You usually wear Nike, but the style you have

You are training for your first full marathon and need a new pair of running shoes. You usually wear Nike, but the style you have been wearing for three years has just been discontinued. You have run several half marathons in the past, so you are familiar with running shoes in general, but you are not familiar with the top brands that have been recommended to you including Saucony, Brooks, and New Balance.
Given your knowledge of the consumer decision-making process, write one or more fully formed paragraphs in which you identify which variation of the process (limited, routine, or extended problem solving) is most suited to your purchase needs.
Then, identify the steps in this variation of the process and explain how you, as the consumer, would likely behave throughout each step of the process leading up to the purchase of a new pair of running shoes.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!