Question: You are trying to decide whether to do a contest or a sweepstakes in the next business quarter for your ice cream company to try

You are trying to decide whether to do a contest or a sweepstakes in the next business quarter for your ice cream company to try to stimulate winter

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time sales. You are wanting primarily to engage consumers with your brand and increase the intrinsic value of their participation by inviting their submissions

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ideas

.

Based on your objectives, a contest would be the best promotional tool to achieve this objective.

Group of answer choices

True

False

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