You are US producer of heavy-duty airplane equipment. You wish to expand globally but are unsure about which markets to target. Explain the CAGE framework of market selection and evaluate its use in helping you select the next market for your equipment. 

Are there circumstances where the CAGE method may not be the most suitable approach? Give reasons for your answer.

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The CAGE framework is a tool used in international business to evaluate and compare potential target markets It stands for Cultural Administrative Geographic and Economic distances Each dimension repr... View the full answer