Question: You are walking down the hall outside a managerial planning session when an intern who has been taking notes bumps into you. All of the

You are walking down the hall outside a managerial planning session when an intern who
has been taking notes bumps into you. All of the papers fall onto the floor and he needs
your help classifying each of the objectives below as part of Organizational Goals, Strategic
Planning, Tactical Planning, Objective Planning, or Contingency Planning. Please indicate
which level of planning you believe each objective represents.
Identify the largest geographic market
affluent dog owners.
Achieve profitability through niche sales
and high margins.
Provide quality dog biscuits to the canin
connoisseur.
Create packaging prototypes by June 5t
Create a back-up packaging prototype
with recyclable materials in case
marketing identifies sustainability as a
way to add customer value.
 You are walking down the hall outside a managerial planning session

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