You are working with a charitable organization that is putting on a special fund-raising event. {You can choose the organization and the type of event. For example, a local hospital could sponsor a fun run to raise funds for a new piece of equipment, a non-profit community choir could put on a concert to raise funds to finance the choirs tour to Europe, or an affordable housing association could ask for volunteers to help build a house for a family in need.} You need to develop a professional press release showcasing the event. You must provide the necessary detail to ensure effective communication.

Must include:

Head and Lead Message

The public relation message should be clear and compelling. Its not simply informative, but charge with interest and a sense of importance that involves the reader. A great lead will make the reader say, "I didn't know that!"

Head and Lead News Angle

News angle is sharp, irresistible. Clearly a story of real news value, written with news outlet editor's needs in mind. He or she might well spike another news story to make room for this one.

Key Ideas

The story's best 5 W's (who, what, when where and why) have been exploited, and the other key ideas have been assigned their place in the marshalling of points to support the message and validate the news angle. Paragraphs methodically develop the argument, in descending order, with effective use of points.

Journalistic Style

Release is written in cool, crisp journalistic style. The tone is ostensibly dispassionate and objective, even when enthusiasm is evident. No way it could be confused with advertising copy.

Basics

Spelling, punctuation & grammar consistently good. Sentences effectively and pleasantly varied, with few subordinate clauses -- rarely more than three typewritten lines. Paragraphs are each based on one dominant idea, and rarely exceed three sentences.