You begin preparing a persuasive presentation to the HOA to help convince members that the proposed shopping center will benefit the neighborhood. The HOA has agreed to listen to your presentation. Unfortunately, many of the neighbors are still against the building of the shopping center, and peer pressure is making progress difficult.

You know that if HOA members have the opportunity to make anonymous recommendations that your company implements in the plans, the project will get the green light. However, before composing your presentation you need to identify the desired action you want the HOA to take after reading your letter.

Which desired action would be most appropriate in this situation?

Accept an invitation to private lunch meetings with you for feedback

Complete a confidential questionnaire to provide suggestions

Send an email to you indicating their vote of approval

Which of these sentences from a persuasive sales message uses the most effective language?

When people use the Salsameter, they serve freshly made salsa to all their friends.

When using Salsameter, people serve fresh salsa to friends.

When you use the Salsameter, you'll serve freshly made salsa to all your friends.

Which of these sentences uses specific language to persuade?

You can sit in the great light from our tanning lamps.

You can bask in the gentle glow of the light from our tanning lamps.