Question: You can choose Product and create at least TWO segmentation profiles for the chosen product. The segmentation profiles should be based on the product description

You can choose Product and create at least TWO segmentation profiles for the chosen product. The segmentation profiles should be based on the product description given. Please write everything inside the table. Label the top of your table with the product number and name.

Product 1

Attributes of the product: A washing powder which focuses on value for money for washing clothes in larger quantities. The focus of the product is providing superior cleaning vs. laundry soaps and unbranded powder at a much lower price. It cleans large quantities of clothes leaving them smelling fragrant and stain free.

SKUs: 100gm, 500gm, 1Kg.

Pricing – Placed in the low-price category relatively cheaper than top tier brands like Surf Excel, Ariel.

Segmentation Base	Segment S1	Segment S2	Segment S3
Geographic Variable
Demographic Variables
Psychographic Variables
Behavioral Variables

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