YOU DECIDE Scenario Your Role Key Players Assignment Scenario Willy's Candy Company has experienced flat sales and earnings for the last few years. The company has two major products, Willy's Yummy Chews and Willy's Sour Straws. The company has been able to maintain sales for these products through a combination of aggressive pricing and trade incentives. Over the years, the company has tried to introduce new candy products without much success. Now, the company is trying to decide how to proceed strategically. Your Role You are the strategy consultant to the Executive Committee of Willy's Candy Company. You are attending their meeting where each member of the Executive Committee is presenting their ideas on how the company should proceed strategically. Your task is to evaluate each Executive Committee member's strategic ideas and issue a recommendation on how the company should proceed. You will listen to each Executive Committee member's rationale for their ideas, evaluate their ideas and then make a recommendation. Key Players Photo of Chester A. Wonka III Chester A. Wonka III CEO Photo of Swifty Miller Swifty Miller CFO Photo of Megan Lee Megan Lee Executive Vice President, Marketing Photo of Robert Johnson Robert Johnson COO Assignment Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision