Question: You decide to implement a new customer loyalty program that rewards customers for shopping in your store. To accomplish this, you need to implement a

You decide to implement a new customer loyalty program that rewards customers for shopping in your store. To accomplish this, you need to implement a data warehouse to collect data from all your physical and online stores. This is an example of

the development of infrastructure to support enterprise

-

wide analytics

the development of one or a few related analytics applications

support for maintaining organizational strategy

support for organizational transformation

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