You do a bit more research and learn that many consumers are considering a companys ethics in their buying decisions. Your internal marketing research reveals that this is especially true with Pinnacles target demographics, who:Are Millennials and Generation Z consumersParticipate in frequent exercise and physical activityEnjoy outdoor recreationHave middle to upper-level household incomesAre willing to pay a little bit more for sustainable, long-lasting productsStrongly support eco-friendly practices and environmentalismValue Fair Trade manufacturing processesValue diversity and support equity and inclusion initiativesSupport fair pay and good working conditions for all employees