You do some research to better understand the grocery store and learn that the average consumer spends
Fantastic news! We've Found the answer you've been seeking!
Question:
You do some research to better understand the grocery store and learn that the average
consumer spends $645 on trader joes per year. Trader Joes generally have a net profit margin of 15% and marketing/retention costs of approximately 5% of sales revenue.
Dispensaries have a 40% customer retention rate.
(a) Calculate the customer's lifetime value. Assume a lifetime of 3 years and a discount rate
of 10%. Show all your work.
Related Book For
Human Resource Management
ISBN: 978-0538453158
13th Edition
Authors: Robert L. Mathis, John H. Jackson
Posted Date: