Question: You finally decided to purchase an e - reader and selected the Amazon Kindle. After returning home, you see an advertisement for the Barnes and
You finally decided to purchase an ereader and selected the Amazon Kindle. After returning home, you see an advertisement for the Barnes and Noble Nook and now are wondering if you made the right decision. This is an example of:
product indecisiveness.
postpurchase stress.
an internal information search.
problem recognition.
cognitive dissonance.
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