You have a $$5,000$ budget to purchase as much outside market research as needed. Use the descriptions below to help you determine which reports are most applicable to your product and the North American target market. You will not have another opportunity to purchase data prior to launching your new tote bag.

Try to purchase data that will complement your survey responses. The biggest mistake you can make is to collect valid data and then do nothing with it$.$

Decide What Research to Purchase

North American Tote Bag Industry Forecast

Published $1/20|$ Publisher: Reynolds Research

Find out where the tote bag market is headed in terms of projected sales, materials used, purchasing habits, and buyer preferences. Includes results broken down by country and continent.

USD $$2,000$

Handbag Trends and Associated Styles

Published $3/20|$ Publisher: Reynolds Research

This report looks at the global handbag style preferences: messenger bags, crossbody bags, hobo bags, shoulder bags, and tote bags. The report also includes specific age groups, number of bags owned, the average price per bag, and more.

USD $$2,000$

Global Look at High$-$end Handbags

Published $5/20|$ Publisher: Reynolds Research

This in$-$depth report covers everything you need to know about the global handbag market, including sales, projected growth, popular styles and materials, top$-$selling brands and price ranges, and buyer purchasing preferences.

USD $$2,000$

All Tote Bags on Shelves

Published $1/20|$ Publisher: Reynolds Research

This report gives you a bird's eye view of the tote bag market. You'll see a wide breadth of totes for sale in multiple pricing categories, including the styles, colors, materials used, sizes, and pricing.

USD $$1,000$

Insights on Tote Bags in North America

Published $3/20|$ Publisher: Reynolds Research

This in$-$depth report covers everything you need to know about the North American tote bag market, including sales, popular styles and materials, top$-$selling brands and price ranges, and buyer purchasing preferences.

USD $$2,000$

Tote Bag Advertising Trends in North America

Published $2/20|$ Publisher: Reynolds Research

This report covers the advertising spending and trends of the North American tote bag market. It includes ad spend by channel, most effective social media platforms, top$-$converting internet advertising strategies, and magazine ad spend.