You have a business of Indian Food and you are planning to expand in North America, what would be the main cultural differences criteria you want to assess and how would you position your Indian food business in North America? (Use the Cultural theories we learnt as well as consider how you will position your business globally and any changes in your marketing strategy also think of how you will use online/e-business to support your business growth).

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Expanding a business into a new market especially in a different country or region requires careful consideration of cultural differences to ensure success In the case of expanding an Indian food busi... View the full answer