You have agreed to coach Priti, Marketing Director at a budget airline, for ten 90-minute sessions. You have previous experience as a marketing executive in financial services, are ICF-qualified and experienced in coaching other executives. 

The basic coaching contract has been arranged with you by the Human Resources Director, Morgan, at the request of the Chief Executive, Sinead.

You understand from your conversation with Morgan that Priti, after several years of high performance, has been struggling to meet their objectives recently and agreed that some coaching might help.

You are to recommend a coaching strategy for Priti, including an overall assessment of how effective the intervention may be expected to be.

(Adapted from Louis, D., & Diochon, P.F. (2019). Complex Situations in Coaching, Chapter 1 'Multiple agendas in coaching'.)

Your Task

Create an in-depth essay that:

1. Applies Gray et al's 3Ps framework (2016) to the scenario to make appropriate recommendations;

2. Justifies your recommendations, including consideration of relevant ethical/professional codes and issues; and

3. Evaluates coaching and/or mentoring as an intervention to meet the types of needs described in your scenario.

You are required throughout to underpin your points and arguments by referring to relevant theory and academic writing.

Answer rating: 100% (QA)

Title Enhancing Performance Through Coaching A Comprehensive Strategy for Priti Marketing Director at a Budget Airline Introduction Coaching is a valuable tool for professional development particularl... View the full answer