You have been appointed as the Ontario distributor for the Bed-jet Coolingblanket based in Newport Rhode Island
Question:
You have been appointed as the Ontario distributor for the Bed-jet Coolingblanket based in Newport Rhode Island USA. This product is a cooling blanket that keeps you cool atnight when it is hot outside and is gaining popularity worldwide. Your job in this assignment is toprepare a mini distribution plan how you propose to get your product from Newport RI supplier to yourToronto warehouse and then sell to the local market in Ontario.
1. How is your product going to be distributed? Pick at least two ways that your product will endup being offered to the general public for sale. Will you be using wholesalers, direct sales to thepublic, direct sales to the stores, etc.? Explain why you are using the distribution methods (whythey are the most effective way to distribute your product). (6 marks)
2. Explain in detail where your distribution will be. Explain where you will be selling the product in Ontario. Explain pros and cons regarding costs based on where your product will be going. (6 marks)
3. What modes of transportation will you use to get your product to the consumer? List two andtell why they are the most effective. (4 marks)
4. Explain why you are selling your product in the areas that you have selected . What arepotential areas for expansion in the future? (4 marks)