You have been appointed the new Business Development Manager of a retail company that is straggling to
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You have been appointed the new Business Development Manager of a retail company that is straggling to effectively achieve the sales targets and gain the market competitive advantage. Using the 4Ps and 4Cs discuss how you would introduce the new marketing strategy in pursuit of the firm’s objectives in a given target market
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Cost Management Measuring Monitoring and Motivating Performance
ISBN: 978-0470769423
2nd Canadian edition
Authors: Leslie G. Eldenburg, Susan Wolcott, Liang-Hsuan Chen, Gail Cook
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