You have been asked by a client, who wants to understand factors affecting the pricing strategy of

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You have been asked by a client, who wants to understand factors affecting the pricing strategy of the UK road transport fuel market. For this purpose, you are required to create an economic market analysis of the UK road transport fuel market. This should include relevant economic theory and models, combined with real data evidence and analysis: Tesco - can it retain its position as the top retailer in the UK? You are required to develop an analysis of Tesco, demonstrating a critical analysis of the organizational strategy and the future direction of this organization.