Question: You have been asked by your manager at E . L . F . Beauty to provide up - to - date competitive intelligence about

You have been asked by your manager at E

.

.

.

Beauty to provide up

-

-

date competitive intelligence about rivals' strategies and moves to improve their situation in the cosmetics industry. Good competitive intelligenceris important at E

.

.

.

Beauty because

Multiple Choice

it identifies who the cosmetics industry's current market share leaders are.

it allows E

.

.

.

Beauty to anticipate what moves its rivals are likely to make next and to craft its own strategic moves with some confidence.

it enables E

.

.

.

Beauty's company managers to determine which rival has the worst strategy and how to avoid repeating the same strategic errors.

You have been asked by your manager at E.L.F. Beauty to

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