Question: You have been asked to help setup a display for the promotion of a new flu medication ( This can relate to a product in
You have been asked to help setup a display for the promotion of a new
flu medication This can relate to a product in the front shop or
dispensary all requirements need to be considered
Discuss the following relating to the promotion of a new flu medication:
Legal issues surrounding scheduled medication that my be considered
Ethical issues of advertising that must be considered.
Importance of the location of a display in relation to store and
other products.
Duration of the display or seasonality of the display.
Discuss cross merchandising. Discuss at least examples of products
that could be cross merchandised.
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