Question: You have been assigned to value a project. Your analysis shows that it is a loser. But the top management decides to accept the project

You have been assigned to value a project. Your analysis shows that it is a loser. But the top management decides to accept the project since they believe that this one will be a success based on their experiences with similar projects in the past. This is an example of

____

Affect heuristic
Illusion of control
Availability bias
Affection investing

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