Question: You have been hired as an advisor to a CEO and her small company that hasproduced a health care product that has the potential to

You have been hired as an advisor to a CEO and her small company that hasproduced a health care product that has the potential to cause controversy with themedia and other competitive stakeholders. You have been asked to present a

2 - 3

page report on methods the company can use to prevent and help plan for apotential crisis that may erupt. Use chapter

3

from Weiss and at least two othersources you locate to present your recommendations in a plan to the CEO.

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