You have been hired as the Executive Director of Canadian Operations by Newco -a Lead Logistics Provider. Your objective is to lead the Canadian division and formulate a strategy to expand Newco's Canadian Market share. You have been provided the financial resources to form a research team. You require innovative and energetic team members; as such you decide to employ recent Supply Chain graduates and are looking to the graduates for a fresh approach and unique insight. Along with the responsibility of expanding Newco's customer base you need to work with a number of existing clients to help solve transportation related issues.

Company Information

Newco was founded in 2000.

Customers in Canada, Mexico and The United States.

Non Asset Based Lead Logistic Provider.

Expertise in Ocean transportation, Rail Transportation, Trucking.

Newco operates in the Automotive and Food Industry

Newco is a full-service 4PL.

Point of Differentiation; ability to solve problems.

Deliverables: You are in a team of five and need to develop a strategy and direction for Newco's Canadian operation

1. Which transportation mode has the greatest net profit opportunity?
2. Which transportation mode has the greatest risk?
3. Should Newco become an Asset Based LLP?
4. Who are Newco's competitors in the Canadian marketplace?
5. What are the different methods to grow market share?