You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases
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Question:
You have been hired to develop a marketing plan for QANTAS Airlines. Discuss the 4 segmentation bases that may be used, and then recommend a target market for QANTAS.
Students should combine their discussion with theories provided in lecture Reference: a minimum of 2 academic sources to support your discussion. .
Related Book For
Principles of Information Systems
ISBN: 978-0324665284
9th edition
Authors: Ralph M. Stair, George W. Reynolds
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