You have been operating a real or pseudo-company during the earlier cognate courses. Consider the company and address the following questions or issues.

INSTRUCTIONS 1. Identify potential niche markets within the selected markets/industries that best fit your companys scale and capabilities:

2. Why do you think that your company will be successful if entering these niche markets?

3. What core competencies/capabilities do your company have to support your entry?

4. Identify ten (10) promising, sustainable, dynamic growth industries, and markets today, and provide a brief overview of each. a. Of these super markets, narrow them down and choose three that you could potentially enter. Explain your selection. b. Apply the Innovation Radar tool to your business and explain what it reveals about your ability to enter new emerging markets.

5. What products will you offer, and what advantages do they provide over the incumbent competitors products in this space? What do you bring to the party? Many people use the terms interchangeably. Are they? Explain the differences between an industry, a market, and target customers.