You have been promoted to a mid$-$level management position within a marketing firm. You have found that the company has fallen behind its competitors in innovation and technological advances. The team you supervise is looking to catch up with competitors, but upper management is resistant to change. Describe how you would use the $5\text{'}$s to create an environment that seeks new and innovative ideas and Technology.

Casting a wide net.

Creating newness with existing products.

Creating a culture opens to newness.

Communicating knowledge throughout the firm.

Changing with courage