You have been recruited as Marketing Analyst by a movie production company to help them ascertain factors that impact their box office sales, and hence recommend ways to increase their revenue.

1. Your company has recently screened a movie premiere that drew a critics score of 55 and 1,250 likes on Facebook. 

a. What box office sales should the company predict?

b. If the producers conduct an advertising campaign that will cost $300,000 and will increase Facebook likes by 10,000%. How is that campaign expected to improve ticket sales?

Answer rating: 100% (QA)

a Predicting box office sales based solely on a critics score and Facebook likes is challe... View the full answer