Question: You have been tasked with developing a comprehensive multichannel digital strategy for donor acquisitions to be presented to the board. In this strategy you must
You have been tasked with developing a comprehensive multichannel digital strategy for donor acquisitions to be presented to the board. In this strategy you must outline your approach, including the selection of digital channels, messaging and content strategy, integration across channels, metrics for success, and budget allocation. Consider a 6-month timeline for this strategy and provide specific tactics and techniques you would employ to maximize donor acquisition. In your response, please include: 1. A breakdown of the digital channels you would utilize for donor acquisition and your rationale for selecting them. 2. An overview of your messaging and content strategy, explaining how you would tailor the content to resonate with the target audience and mot
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