Question: You have been tasked with developing an SEM ( search engine marketing ) campaign. As part of your plans, you should consider doing all of

You have been tasked with developing an SEM (search engine marketing) campaign. As part of your plans, you should consider doing all of the following, EXCEPT:
Choosing keywords on which to bid
Setting a budget
Developing specific landing pages for click-through
Setting the click-through rate
Making bids for specific words
You have been tasked with developing an SEM (search engine marketing)

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