Question: You have collected data to compile a customer satisfaction report for your supervisor. Among the data collected are 213 replies to 12-item questionnaires, the results
You have collected data to compile a customer satisfaction report for your supervisor. Among the data collected are 213 replies to 12-item questionnaires, the results of two 15-person focus groups, and observations from 45 in-store interviews. Now, you need to analyze your data and determine what information will go into your report. One of the items on your questionnaire was related to check-out wait time. You would like to see whether there is any relationship between the amount of time customers spent waiting to check out and the overall satisfaction rates. What type of analysis should you run? Tabulation analysis Indirect analysis Correlation analysis
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