Question: You have created a new product. Its functionality is equal to existing competitive products. Its cost is also such that you must price it the

You have created a new product. Its functionality is equal to existing competitive products. Its cost is also such that you must price it the same as existing products. The available market size is

15

million consumers. Your research indicates that your competitors have sold

14.9

million units. Was this a smart decision to develop such a product?

Yes

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