5. You have just completed your major term project and developed with your group a marketing plan for a product line, line extension or possibly a new product. The message of an ad is never stated overtly, copywriters and art directors take a products list of benefits and must come up with whats called a creative big idea.

I would like you, as an individual, to take on those roles and develop the creative big idea and message strategy for your product? Write a full description of your idea and describe the nature of the appeal (ad/message) to your audience? Will it be rational, emotional or moral?