Question: You have learned about the difference between Point of Parity and Point of Differentiation, where these two elements must be included in the process of

You have learned about the difference between Point of Parity and Point of Differentiation, where these two elements must be included in the process of building a strong brand.

Try to take one example of a brand (OREO) , then map the Point of Parity and the Point of Differentiation.

Then, give an explanation of your opinion whether it is effective or not.

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