You have learned some new concepts, and this new knowledge may impact how you make business decisions. For this assignment, you will complete another run of the $30-$minute business simulation. This time, you will make decisions while bearing in mind the key business segments in the company$$s BMC$.$

During this second run of the simulation, pay specific attention to your company's business model and any business environment factors that may impact your plan. Then, complete and submit your journal assignment here. In your journal, reflect on the different BMC segments, such as value propositions, channels, customer relationships, customer segments, revenue streams, key resources, activities, partnerships, and cost structure, and how they affected the decisions made in the simulation and consequently the company$$s growth and direction.

In this journal, select two BMC segments to use in answering the following questions:

BMC segment changes: How have the selected BMC segments changed over the various generations?

The effect of decisions: How have your decisions affected the BMC segments?

Explore your decisions: How did you come to your decisions?

Assess your decisions: Do you believe you made the right decisions in the simulation? Why or why not?