Question: You have met with a client. During your discussion, the client has raised several Marketing Problems he/she would like to address with your research project.

You have met with a client. During your discussion, the client has raised several Marketing Problems he/she would like to address with your research project.

1.Clearly identify the Situation 2. Clearly identify the Decision Problem 3. Set a clear Research Objective 4. Identify specific Information Needs that will lead your research.

potential clients and situation A graphic designer/Advertising professional team that is considering opening up shop in the downtown core.

potential marketing problem

Does the company have sufficient financial means to design, manufacture, and push the product through the early sales growth years?

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