You have received a project from an Indian client looking at spending predominantly made in the US. Given the time difference, it is ideal if you can get help from your colleagues.

The client is an Asia based hedge fund that is trying to better understand how large fortune 500 companies are looking to allocate spending across different social media platforms. They've indicated that the most helpful resource would either be a decision maker at a company that spends significantly on these platforms or someone who has clear visibility into multiple companies. The discussion will be looking at where spending is likely to go over the next six to twelve months.

Any Key Factors that should be included to ask to a colleague in the New York office to explain you need help and looking for extra resources.