You have recently started a new role as a human resource specialist for a U.S.-based organization looking to grow in the European Market. The CEO has asked you to provide an executive summary on the motivational differences between its U.S.-based employees and European market employees. The CEO has also requested you suggest motivational strategies for the European employees.

Instructions:

In a Word document, complete the proposal to the CEO addressing the following:

• Discuss common motivational strategies for a domestic workforce.
• Summarize the culture of the workforce in three European countries of your choosing.
• Describe how strategies used to motivate domestic employees may not be effective for each of the three European countries you selected and why.
• Outline training needs for the three European countries selected to increase overall employee performance based on motivational and cultural factors.
• Following University guidelines, provide attribution for credible sources used in the development of the proposal.
• As always, please keep your audience in mind and use correct grammar and spelling.