Question: You have segmented your population into five different segment groups. After reviewing the groups, your company resources and your company goals, you have decided to

You have segmented your population into five different segment groups. After reviewing the groups, your company resources and your company goals, you have decided to develop a marketing mix strategy for only one of the five groups. The target marketing approach you are using is referred to as:

Concentrated Approach.

A Multi-Segmented Approach.

A Mass Customization Approach.

A Direct Marketing Approach.

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