You have started working with an event company (Pick a name of your choice).
The company can't sell event tickets on its website, so they use third-party
services. The marketing department spends a lot on its online, email, and social
marketing; however, they have little to no clue about what's working and what's
not.
They want to change the way they do their business and want to move forward
with a data-driven approach. They want to introduce the measurement plans for
bench-marking and use the data for predictive analysis/user behavior in the
future.
Please make a step-by-step plan from planning to building to execution for them
with some explanations on how the plan that you are proposing is going to benefit
them in the future. What data that they are going to see in the
future and how this data will help them to strategize their next season?