Question: You have the choice of developing your own data processing center, installing an over-the counter data analytics software, or engaging with Google Analytics to assist

  1. You have the choice of developing your own data processing center, installing an over-the counter data analytics software, or engaging with Google Analytics to assist in your data analytics function. These different approaches to information system acquisition or development reflect the diversity amongst firm characteristics that may be the reason behind such choice. Based on your understanding, which would be the best choice for your company? Justify your answer by explaining TWO (2) advantages and TWO (2) disadvantages of your chosen approach. (6 Marks)

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