you have to solve the case study and answer the questions according to it.

Case Study 1 - Contract Management for Complex project: This case looks at the blurring of goods and services for business buyers. It draws out the challenges of pre and post contract stages and how a services company in the oil and gas sector might differentiate itself from other offerings. "A firm differentiates itself from its competitors when it provides something unique that is valuable to buyers beyond simply offering low price. Differentiation allows the firm to command a premium price, to sell more of its product at a given price, or to gain equivalent benefits such as greater buyer loyalty during cyclical or seasonal downturns." Video camera logging has become the latest battleground for oil and gas logging and measurement companies. With the miniaturization of robust cameras combined with the remote and real time logging of data, it has become possible to monitor and anticipate blockages, spills, separations and perforations, associated with the efficient management of potential blow-outs within wells. By combining robust video with production log sensors, operators on and offshore can monitor flow regimes and points of water entry in a downhole environment. Schlumberger outlines the different forms of logging activity and PetroWiki offer an insight into different forms of measurement. The latest generation of 'Logging While Drilling' visualizes well diagnosis and offers real-time insight to well operators, helping them to resolve complex wellbore issues. Event loggers are designed to create high definition, visual diagnostic information and present data simply to provide an intuitive and instant understanding of well activity. These latest oil-based mud systems have developed from electro-mechanical, acoustic and drill head and measurement sensors all of which require interpretation into multi-faceted data. From a new entrants' perspective, the Well Logging sector is becoming more crowded and competitive. This means that product performance, intangible benefits and additional features will offer a new entrant competitive advantages. Video logging may be the latest trend in developing an integrated system to warn of failures or ingressions. However, it is also entering into a sector with a range of incumbents, some large and some small companies, that use a range of proprietary measuring techniques. This case does not ask you to design a video logging system. It asks you to conduct competitive positioning and an end user perception map, to help identify gaps in the market that might be addressed by product (or service) enhancements to existing approaches with high quality video cameras. Current thinking is based around a multi conveyance system with switchable heads for different drilling environments. The management teams want to understand where they should concentrate their product design and data processing efforts in terms of new product configuration and where this technology is likely to be adopted. Questions - (Answer must be at least 50 words each) 1. Using this case study, explain pre and post contract stages in detail (DO NOT DEFINE WHAT PRE AND POST CONTRACT STAGES ARE)? 2. Explain the procurement processes and steps involved to procure the product/service in this case study. 3. What kind of contract is likely to be used? And why