Question: You just started working in a company selling software. They have recently decided to sell to business customers, and there is a meeting to decide

You just started working in a company selling software. They have recently decided to sell to business customers, and there is a meeting to decide on their Integrated Communications Strategy. Currently they are planning to have the same group people working in Advertising, Sales Promotion and Personal Selling, even though they have enough people to separate these departments.

What do you suggest the company do? Should they separate the people or have them together?

Defend your answer.

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