Question: You make an airline reservation using the airline's website. While at the site, you are encouraged to Follow us on... Facebook, YouTube, or Twitter. You

You make an airline reservation using the airline's website. While at the site, you are encouraged to "Follow us on..." Facebook, YouTube, or Twitter. You visit the airline's Facebook page and read notices and comments. What is this an example of? A) Increasing brand awareness through groups or fans. B) Direct advertising C) Using the company's own social networking site. D) Viral marketing

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