You may choose a different example provided that it clearly meets the definition of an organizational crisis.

• Boeing:https://www.youtube.com/watch?v=0jTN0JD4I5MLinks to an external site.

2.What crisis communication strategies can you identify?

• Are multiple strategies being used simultaneously?
• What strategies seem to be shifting over time?

3.How effective are each of these strategies and why?

• How do large institutions try to "localize" problems and minimize crises by associating them with "a few bad people" rather than a larger systemic problem?

4.Which ethical principles would have guided your response to this crisis?

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