You may engage this prompt using any one of the following three perspectives: Think about A)...
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You may engage this prompt using any one of the following three perspectives: Think about A) the company for which you presently work, B) a company for which you have worked, or C) a company for which you hope to work. Assume the company's top management team (TMT) has decided to explore an international diversification initiative. Even if the company has present or past international operations, assume the TMT wants to start with a clean slate regarding its decision-making process for international diversification. Additionally, assume the TMT has learned that you have been engaged in an International Business Policy course for the last month. Therefore, the TMT has charged you to engage the following task: Prepare a plan for how to accomplish a thorough market analysis of potential markets for the company. The plan can be in outline form as long as the outline provides enough detail and description that the TMT team does not need to guess about what steps are in the plan, what the steps are accomplishing, how the information/data gathered during each step will be used, the key decision factors in the process used to eliminate markets from consideration, and the key factors to consider among markets that are included in the final set of markets under consideration for entry. As the final portion of your report to the TMT, make your recommendation for which new markets to enter, the entry methods that should be considered in those markets, and your final judgment call about the #1 market for the company's new international diversification. Also, provide your reasoned opinion about the future success of the new international diversification. You may engage this prompt using any one of the following three perspectives: Think about A) the company for which you presently work, B) a company for which you have worked, or C) a company for which you hope to work. Assume the company's top management team (TMT) has decided to explore an international diversification initiative. Even if the company has present or past international operations, assume the TMT wants to start with a clean slate regarding its decision-making process for international diversification. Additionally, assume the TMT has learned that you have been engaged in an International Business Policy course for the last month. Therefore, the TMT has charged you to engage the following task: Prepare a plan for how to accomplish a thorough market analysis of potential markets for the company. The plan can be in outline form as long as the outline provides enough detail and description that the TMT team does not need to guess about what steps are in the plan, what the steps are accomplishing, how the information/data gathered during each step will be used, the key decision factors in the process used to eliminate markets from consideration, and the key factors to consider among markets that are included in the final set of markets under consideration for entry. As the final portion of your report to the TMT, make your recommendation for which new markets to enter, the entry methods that should be considered in those markets, and your final judgment call about the #1 market for the company's new international diversification. Also, provide your reasoned opinion about the future success of the new international diversification.
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