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In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in $2017,$ Nordstrom, Amazon and Whole Foods each faced boy media users when automated ads for these companies showed up on the Breitbart website $($

ChiefMarketer.com$).$ It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment investigate the perception of corporate ethical values among individuals specializing in marketing $($higher scores indicate higher ethical values$).$