You may want to visithttp://www.segmentationstudyguide.com/understanding-perceptual-maps/a-step-by-step-guide-to-constructing-a-perceptual-map/for a step-by-step guide on how to draw a perceptual or positioning map.Remember to label both axes of your perceptual map.Meanwhile, here is an example of a perceptual map for the beer market, an excellent example for a highly competitive product.

I need help with Drawing a perceptual map as illustrated .What are important to your new target market for your two axes..Describe what the perceptual map is telling you regarding how each product is perceived in the minds of the new target market you described above..Ideally, you want to find uncontested space. If your product overlaps with a competing offering discuss whether or not your product or service should try for an 'uncontested' space on the map and 'reposition' itself; or if it should keep the same position and compete head on with the other product.

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