Question: You must pick a developing country and introduce a US product. You must think about how much they can afford. What do they need and
You must pick a developing country and introduce a US product. You must think about how much they can afford. What do they need and want in the country? In your notes section for the slides, you must write exactly what you would say in a presentation. 1. History of the country 2. GDP 3. GNI 4. Average Household income 5. Industries 6. Biggest companies 7. Currency rate 8. Culture (Hofstras Cultural Index) How does it impact marketing decisions a. Language(s) b. Rituals c. Symbols d. Preferences 9. Marketing mix (Product, Place, Promotions, Price) 10. Target market
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